Hairstory

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experience new wash

a new way to cleanse and condition your hair without detergents while balancing your natural oils. three formulas to match your individual texture’s needs. deep, original, and rich. learn more about each below.

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  • Cleanse, condition and nourish hair while balancing the scalp’s natural oils, all in one simple step. New Wash Original’s detergent-free formula enhances natural texture, preserves color and avoids damage caused by traditional shampoos.

    The Better Bottle is an 8oz refillable bottle designed to make the New Wash experience even better for your routine and better for the planet. 

    We custom built the Better Bottle from the bottom up with features including:

    • Refillable design to reduce plastic waste

    • Twist-and-lock cap to keep bottle securely sealed and prevent leaks

    • Internal pump and funnel designed for thicker creams to ensure you use every last drop 

    • Wide mouth for easy refilling

    • Antimicrobial body to prevent mold

    • Bottom-heavy, non-slip base 

    • 100% recyclable and made with 50% PCR material

  • New Wash Deep Clean refreshes your scalp and makes hair softer, smoother and healthier, all in one simple step.

    Switching to New Wash Deep Clean breaks the cycle of stripping your hair and scalp with harsh shampoo detergents and then over-moisturizing with conditioner and weighing down hair. Our detergent-free formula leaves your healthy oils intact, so your scalp stops overproducing oil and you can finally break free from the cycle of wash-grease-repeat.



    The result: a refreshed scalp and the healthiest hair of your life.

    • Life-changing results Makes hair softer, smoother and shinier after one use

    • Saves time and money Replaces shampoo and conditioner to simplify your routine

    • Doesn’t strip your hair No damaging detergents, just naturally derived ingredients

    • Improves your scalp and hair health Balances natural oil production to prevent dryness and color fading

    • Enhances your natural texture Amps up volume, smooths frizz and brings out waves and curls

  • Cleanse, deeply condition and nourish dry hair while balancing the scalp’s natural oils, all in one simple step. New Wash Rich’s detergent-free formula doubles up on moisture to restore softness, preserve color and avoid damage caused by traditional shampoos.

    The Better Bottle is an 8oz refillable bottle designed to make the New Wash experience even better for your routine and better for the planet. 

    We custom built the Better Bottle from the bottom up with features including:

    • Refillable design to reduce plastic waste

    • Twist-and-lock cap to keep bottle securely sealed and prevent leaks

    • Internal pump and funnel designed for thicker creams to ensure you use every last drop 

    • Wide mouth for easy refilling

    • Antimicrobial body to prevent mold

    • Bottom-heavy, non-slip base 

    • 100% recyclable and made with 50% PCR material

stylers for everyone

we have been obsessed with these stylers for years and so happy to finally introduce them to all of you here in the uk. Here are some highlights of a few of my favourites.

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  • Smooth things over with moisture and set your blow-dryer free. Hair Balm revives parched strands, defines waves and curls, and air-dries all hair types into soft, shiny perfection.

    A little Hair Balm goes a long way—and so do its ripple effects. An extra touch of this lightweight formula between wash days instantly re-smooths frizz and restores texture.

    MOISTURIZE

    Deeply nourishes with naturally derived conditioning agents

    SMOOTH

    Gives structure to frizz and adds shine and softness

    DEFINE

    Helps define and enhance natural waves and curls

    1. Start with a dime-size amount for fine hair and quarter-size for thicker hair.
    2. Work into damp or wet hair, then let air-dry (or diffuse).

    Between wash days, use to easily refresh your style or smooth flyaways and frizz.

  • Get a grip on next-day hair. Our non-aerosol spin on dry shampoo is 100% free of talc and chalky residue. Formulated with fine-grained kaolin clay and other clean ingredients, Powder absorbs excess oil while adding texture and volume to refresh and revive hair between wash days.

    REFRESH

    Absorbs excess oil and mattifies greasy hair without leaving a trace

    REVIVE

    Helps scalp and hair feel freshly cleaned without using water

    STYLE

    Adds instant texture, volume and grip to clean or day-two hair

    EXTEND

    Lets you go longer between washes, gives blowouts more staying power and helps pins stay put

    1. Pump a few puffs into your roots and distribute with your fingers or a brush.
    2. Add more until hair gets the lift and texture you want.
    3. Tousle to style.

    Tip: For best control, start with a light press on the pump—no need to push all the way down. Pump more as needed.

  • Make waves without adding weight. Formulated with an antioxidant blend of rosehip fruit extract and rosewater, our salt-free surf spray is the number one way to achieve touchable texture and waves that are totally beachin’—all while protecting hair from damaging UV rays.

    MOISTURIZE

    Avoids the drying effects of sea salt on the hair and scalp—no salt, no crunch, stickiness

    ADD TEXTURE

    Creates texture for a wavy finish that’s soft and lush

    PROTECT

    Actively shields against UV rays and other external aggressors

    1. Spray on damp or dry hair.
    2. Scrunch for crunch-free texture and waves.

    For extra volume, spritz a bit on your roots, too.

  • Raise the root. Get exponential volume that lasts with our heat-activated styling mist. Root Lift takes even fine hair to new heights, creating a weightless and workable canvas for smoother styling with your favorite hot tools.

    VOLUMIZE

    Lifts hair at the roots and volumizes all over—even on fine and thin hair

    PREP

    Nourishes and moisturizes before styling with hot tools

    REFRESH

    Reactivates on day-two hair with just a little zhuzhing with your fingers

    1. Spritz sparingly on damp hair, 6 to 10 inches from where you want to add volume or lock in curl definition. (You can also spray it onto your palms and work into your roots.)
    2. Blow-dry or diffuse to activate.

  • Get a hold of this: Touchable curl and coil definition that lasts for days—without the crunch.

    Styling Gel delivers flexible, flake-free hold for all curl types while adding moisture and heat protection up to 450°F. 

    Long-lasting control: Polyvinylpyrrolidone (aka PVP) locks in definition and keeps curls in place 
    Nourishing care: Baobab seed extract boosts moisture and smooths frizz for a soft, shiny finish
    Weightless formula: Coconut alkanes enhance shine and slip, allowing effortless application

    Whether you air-dry or blow-dry, this silky, lightweight gel keeps your curls defined, touchable and protected. 

    HOLD

    Provides a multi-day, flexible hold for all curl and coil types

    DEFINE

    Sets crunch-free curls and enhances body

    SMOOTH

    Reduces frizz while retaining moisture

    PROTECT

    Shields hair from heat up to 450°F

    For thick, tight curls and coils: For maximum definition, style on wet hair. Section into small to medium parts and squeeze a quarter-size amount of Styling Gel into your hands, then rake through from roots to ends. Add more as needed. For extra definition, finger coil. Finish by air-drying, diffusing, twisting or braiding to achieve your desired look.

    For curly hair and thick waves: Section wet or damp hair. For each section, squeeze a dime-size amount of Styling Gel into your hands, then rake through from mid-lengths to ends. Air-dry for curl elongation or diffuse (or scrunch) for maximum curl and volume.

    For sleek styles: Squeeze a dime-size amount of Styling Gel into your hands and rub them together, then evenly distribute throughout damp hair. Focus on roots and mid-lengths for smoothness, adding more as needed. Comb or brush hair into your desired sleek updo or ponytail, using a fine-toothed comb to smooth any flyaways.

    Tip: Layer on top of Hair Balm to seal in moisture.